The Cortez Retail Sales Enhancement concept was created in 1999 by local businesses willing to contribute a small portion of their income for the promotion of shopping in Cortez. The program initially was administered by the Cortez Chamber of Commerce. In 2006 the Chamber and CREA mutually agreed to separate, and CREA became a nonprofit 501c(6) corporation.

The primary purpose of CREA is to market Cortez as a regional trade center by promoting and marketing Cortez as a regional marketplace. We also support local special events and offer educational seminars to business owners. The Cortez Cash program is also an important feature of the CREA.

Cortez Retail Enhancement Association or CREA, is overseen by a minimum number of 7 and a maximum number of 9 Board of Directors. The majority of seats represent an entity that holds an annual Cortez Sales Tax License. Terms for directors shall consist of 4 year terms.